SOCIAL MEDIA

I know. You've heard "post consistently" so many times it's lost all meaning. You've been told to "add value," "be authentic," "use trending audio," and "hook them in the first three seconds" until you're staring at your drafts folder at 11pm wondering why you started this business at all. So let's skip the generic advice and talk about what's actually moving the needle for small service businesses right now. The Platform Is Not the Problem Before we talk tactics, let's addre